Slow Fashion, True Freedom: Let’s Wear Our Heritage Again
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This Independence Day isn’t just about looking back at the journey of our nation, it’s also about looking at the choices we make today. In a world rushing towards fast fashion, there’s something deeply empowering about pausing and choosing to wear stories instead of just clothes.
For us, that story is Lucknowi Chikankari an art form so delicate, so poetic, it feels like embroidery straight from the soul. Centuries ago, this craft was nurtured in the heart of Awadh, its fine hand stitches adorning soft muslins worn by royalty and common folk alike. Every thread told a tale of patience, of skill, of hands that created beauty without hurry.
But history wasn’t always kind. With the arrival of the British, industrial textiles began to flood India. The demand for handmade work like Chikankari dwindled. Many artisans abandoned their needles for survival, and the craft that once symbolized elegance and grace slowly faded from everyday life.
Yet, like our country’s own journey to freedom, Chikankari has found its way back. Today, when you choose a hand-embroidered piece, you’re not just buying clothing, you’re reviving a tradition, supporting artisans, and giving slow fashion its rightful place again.
This Independence Day, let’s embrace the truest kind of freedom, the freedom to wear what holds meaning. To say no to disposable trends and yes to something timeless. To drape ourselves in the quiet dignity of heritage, just as our ancestors did.
Because freedom isn’t just in the air ,it’s in the fabric we choose to wrap around ourselves.
Let’s wear our heritage again. Let’s wear Lucknowi Chikankari.